Creating a Winning Property Listing: Tips and Tricks
When it comes to leasing or selling property, your listing is your first impression, and in today’s online-driven market, that impression needs to be sharp, clear, and persuasive. Whether you’re a seasoned investor or just entering the Hurstville market, these property listing tips will help you create listings that attract attention and drive action.
Write a Clear, Compelling Headline
Avoid vague phrases like “Won’t last long!” or “Must inspect!” Instead, focus on one key selling point: “Sunlit 2-Bedroom Unit with City Views” or “Pet-Friendly Home with Renovated Kitchen.” Be specific and highlight what makes the property unique.
Nail the Opening Description
The first two lines of your listing matter most. Start strong by capturing the lifestyle benefit: “Wake up to park views and fresh coffee from your private balcony.” Think about how the property feels, not just what it is.
Use Bullet Points for Features
Busy buyers and renters scan. Make it easy to digest key features with bullet points:
- Two generous bedrooms with built-in robes
- Modern kitchen with stone benchtops and dishwasher
- North-facing balcony
- Secure parking space
Keep them concise and relevant.
Include the Right Photos
Great photos increase clicks. Invest in professional photography that shows off natural light, room size, and layout. And most importantly, keep it honest.
According to NSW Fair Trading: “Photographs of properties which have been touched up to hide undesirable characteristics or enhance other features could also mislead consumers.“
If you include a beach, park, or shopping village photo that isn’t taken from the property, label it clearly as a “location shot.”
Highlight the Local Perks
Hurstville renters and buyers often prioritise walkability and transport. Mention local schools, shopping, cafes, or rail access. But again, stay factual. Saying “2 km to Westfield Hurstville” is far better than “close to shops”.
Focus on Who It’s For
Tailor the tone to the target tenant or buyer. If it’s a one-bedroom unit near a train station, appeal to a working professional. If it’s a four-bedroom house, speak to growing families: “Plenty of room for the kids to play and parents to unwind.”
Keep It Compliant
Stick to the facts. Avoid using language that could be seen as misleading. NSW Fair Trading states: “Any type of conduct related to the photographic advertising of real estate that could give a consumer the wrong impression may potentially breach the Property and Stock Agents Act 2002.“
That includes exaggerating views, distances, or using outdated photos. Play it straight. This protects your reputation and avoids legal trouble.
Bonus Tips
We asked our team what makes a listing stand out in the local market:
Listings that mention updated appliances always get more traction in Hurstville. Tenants love knowing a property is modern and low-maintenance.
One small detail that makes a big impact is showing how the space is used. A styled desk nook or a well-lit dining area helps people picture themselves living there.
The Difference Between Vacancy and Value
A well-crafted listing reduces vacancy time, attracts better tenants, and sets the tone for a great landlord-tenant relationship. It is not just about photos and floorplans. It is about telling the right story to the right audience.
At Mclaws Property, we take care of everything, from styling advice to compliant advertising. Need help creating a standout listing? Contact us today to get started.